Technological advancement was the main factor that contributed to the democratization of the radio industry in the 1920's because it's invention preceded its societal purpose--the technology came before the ideas that made it practical.
In other words, the radio wasn't invented in order to broadcast news or advertise products, rather news companies and prospective advertisers capitalized on this new technology to conveniently further their various agendas. Unlike the atomic bomb, the advent of the radio wasn't viewed as a pressing technology that didn't yet exist, it was just easily integrated into American life because of it's many uses. Technology works to drive society because it functions as a threshold that creates systematic change in relation to the way we communicate.
On page 161 of the text book, there is a line that says, in the 1920's "it did not take people long to figure out what to do with radio." The use of the phrase "figure out" in ascribed with particular importance. People like Frank Conrad, and stores like Westinghouse literally invented uses for this invention. Frank Conrad used is as a mediam to disseminate news which created a public demand to make the radio a house hold utility.
My father has worked the radio industry for over 30 years and has a radio show that is syndicated all over the country. Changes in technology continue to be the most influential factor in the way his show operates and makes money. This is a clip from an interview with Tim Allen in the 80's, that shows some of the more antiquated technology.
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